| Autor: |
Barbado, Alexandra, Rodrigues, Helena Sofia, Cairrão, Álvaro |
| Předmět: |
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| Zdroj: |
AIP Conference Proceedings; 2024, Vol. 3094 Issue 1, p1-4, 4p |
| Abstrakt: |
One of the most important tools used in companies is visual communication. A logo is part of a brand entity and therefore, a way to communicate their values or mission. This work aims to verify whether the different colors used in the logo can awaken differentiated emotions in consumers. A questionnaire was prepared with the Facebook logo, varying in color. Through the obtained data, it was possible to conclude that color is a key element of a logo. When a new or reformulated logo is performed, companies should be aware that color could influence consumer perception. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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