| Abstrakt: |
This study combines the stimulus-organization-response (SOR) model and shared reality theory to explore the reasons behind the peer-to-peer (P2P) carsharing apps word of mouth recommendation in China. Examine the factors influencing customer satisfaction including brand experience sharing throughout the framework and price, product service, and quality service, as the antecedent reason for customer satisfaction. A survey of 382 respondents showed that car rental price, product quality, service quality, and convenience impact positively on consumer satisfaction. Meanwhile, brand experience sharing can positively mediate the relationship between customer satisfaction and P2P carsharing apps word of mouth recommendation. The results of this research also indicate that customer satisfaction positively mediates the relationship between consumers' peer-to-peer (P2P) carsharing apps word of mouth recommendation behavior and price, product quality, service quality, and convenience. Finally, this research provides relevant suggestions for car owners, companies, and governments from practical and management perspectives. [ABSTRACT FROM AUTHOR] |
