| Autor: |
Rania, Berrachedi, Rachid, Chaib, Hafida, Kahoul, Monira, Klileba |
| Předmět: |
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| Zdroj: |
Proceedings of the International May Conference on Strategic Management; 2023, Vol. 19, p61-61, 1p |
| Abstrakt: |
A company’s strategic positioning is of crucial importance for its success and sustainability. As a result, any competitive company must find a place in the national or even international market. SWOT is one of the tools used at the organizational level to measure how skillfully a company is aligned with its growth objectives and key success factors. This allows the objectives to be defined based on internal and external factors to achieve them, which means looking at all aspects of the business: commerce, management, administration, etc. This approach consists of identifying and evaluating the strengths and weaknesses that the company has to develop its business, also grow and achieve these goals. It allows us to make an overview of the company’s strategy and its positioning in its activity sector. This vision helps to highlight the various possible business strategies that meet customer expectations based on the available means and the desired aspirations, with the objectives of defining corrective measures and putting in place a plan of priority actions. As a case study, we took the creamery Numidia Constantine. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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