| Autor: |
Scherhag, Knut, Beelitz, Julia E., Dreyer, Axel, Rüdiger, Jens, Harms, Tim, Gronau, Werner, Eilzer, Christian, Eisenstein, Bernd, Olbrich, Natalie, Magnus B.Sc., Leoni, Reichle, Lena, Spiegel, Steffen |
| Předmět: |
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| Zdroj: |
TW: Zeitschrift fuer Tourismuswissenschaft; Oct2023, Vol. 15 Issue 3, p334-354, 21p |
| Abstrakt: |
This collection of texts explores the intersection of wine and culinary tourism, focusing on three research projects. The first project investigates the role of culinary excellence in destination marketing, specifically looking at the presence and perception of culinary artists in international marketing. The second project examines the use of motorhome pitches as an income opportunity for wineries, studying the motivations and expectations of motorhome owners who stay at wineries. The third project explores the potential synergies between hiking tourism and local wine producers, examining how wine producers can benefit from hikers as additional consumers. The texts emphasize the importance of collaboration between the wine and tourism industries, highlight the combination of wine and hiking tourism as a growing trend, and stress the need to understand customer motivations and expectations to create valuable wine tourism experiences. [Extracted from the article] |
| Databáze: |
Complementary Index |
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