THE ADAPTATION STRATEGY OF FREE-TO-AIR TELEVISION IN SPAIN: ATRESPLAYER PREMIUM AND MITELE PLUS IN THE PHASE OF THE INTERNATIONAL SVOD ECOSYSTEM AND THE BREAKDOWN OF CONSUMPTION HABITS.

Autor: Saavedra Llamas, Marta, Vaquerizo Mariscal, Antonio, Tavárez Pérez, Andy Damián
Předmět:
Zdroj: Revista de Comunicación 'Vivat Academia'; 2023, Issue 156, p152-172, 21p
Databáze: Complementary Index