| Autor: |
JINGNAN LI, JIJUN GAO, XIANZHE JIN |
| Zdroj: |
Academy of Management Annual Meeting Proceedings; 2023, Vol. 2023 Issue 1, p1-6, 6p |
| Abstrakt: |
We investigate whether framing social issues as a societal threat influences crowdfunding performance. Many crowdfunding proposals include some social causes either as a way to attract investors or as part of their identity or marketing positioning. We argue that social threat framing in crowdfunding proposals promotes the fundraising performance. This is because investors tend to value the prosocial cues more strongly with a threat framing. We find support using a sample of 229 U.S., equity crowdfunding firms. We also examine some conditional variables for such an effect, including family ownership, local orientation, emotional expression, and analytical thinking in crowdfunding proposals. [ABSTRACT FROM AUTHOR] |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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