New marketing theories and practices emerging from innovations in the cultural and tourism sectors.

Autor:	Bourgeon-Renault, Dominique, Derbaix, Maud, Jarrier, Elodie, Petr, Christine
Předmět:	CUSTOMER cocreation TOURISM MARKETING theory HERITAGE tourism MARKETING management DARK tourism BRANDING (Marketing)
Zdroj:	Journal of Marketing Management; May2023, Vol. 39 Issue 5/6, p367-372, 6p
Abstrakt:	Cultural and tourism organisations have always been characterised by their capacity for innovation (Caves, [8]; Pratt & Jeffcutt, [28]; Wijngaarden et al., [37]). More specifically, the links between the sources of value of the opera streaming consumption experience, loyalty, and intentions to attend an opera in an opera house are analysed. The results advance heritage management discourse by critically assessing HVAs regarding relationship management and innovations with stakeholders driving development processes. [Extracted from the article]
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu Plný text ve formátu HTML
Nepřihlášeným uživatelům se plný text nezobrazuje	K zobrazení výsledku je třeba se přihlásit.