Unpacking the concept of influencers: the moderating role of Social Media Influencers in service failure recovery strategies.

Autor:	Ozuem, W., Rafangni, S., Willis, M., Rovai, S.
Předmět:	INTERNET celebrities FINES & recoveries ACTOR-network theory
Zdroj:	AMA Summer Academic Conference Proceedings; 2021, Vol. 32, p478-482, 5p
Databáze:	Complementary Index
Externí odkaz:	Zobrazit plný text záznamu