THE EUROPEAN UNION APPROACH TO THE "GREEN TRANSITION": THE OPPORTUNITY OF A SHIFT FROM THE STEREOTYPES OF THE "MEDITERRANEAN SYNDROME" TO A "MARKETING DRIVEN" STRATEGY.

Autor:	Sourpi, Faidra, Bellio, Elena, Buccoliero, Luca
Předmět:	GREEN marketing STEREOTYPES ENVIRONMENTAL management ATTITUDES of leaders
Zdroj:	AMA Marketing & Public Policy Academic Conference Proceedings; 2022, Vol. 32, p290-301, 12p
Abstrakt:	This paper aims to discuss and critically analyse the progress of European Union Southern member states towards a green transition, in the light of Marketing. The stereotype of the existence of environmental "leaders and laggards" is disputed and a way to find an equal-forall green transition is explored. [ABSTRACT FROM AUTHOR]
Databáze:	Complementary Index
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