IMPACT OF DIGITAL TRANSFORMATION OF BANKING SECTOR IN RURAL AREAS.

Autor: Amudhan, S., Banerjee, Sayantani, Poornima, J.
Předmět:
Zdroj: Journal of Positive School Psychology; 2022, Vol. 6 Issue 2, p763-771, 9p
Abstrakt: The use of digital technology to improve present processes or introduce new methods of conducting company operations, which improves the customer experience and leads to better currency exchange rates for the firm, is referred to as digitalization. Digital transformation in digital age means redesigning corporate procedures. The main aim of this study was to look at the socioeconomic characteristics of respondents who were chosen from the study area.The four main parts of digital transformation are technology, software, data, and organizational reorganization. In India's banking system, banks play a critical role. They are in charge of managing public finances and investing in the expansion of business and trade. In emerging countries like India, where other financial sectors are still in their infancy, the banking industry accounts for the majority of the financial sector. Banks' stability is vital since they act as trustees of public funds, mobilizers, and funders of various operations at the regional and international levels. The banking business has grown from a basic middleman to a vast commercial enterprise.Hence, the article concluded that the impact of the digital banking services on rural customers is significant. [ABSTRACT FROM AUTHOR]
Databáze: Complementary Index