How companies can seize opportunity in Vietnam's growing retail market.

Autor: Breu, Marco, Francois, Matthieu, Kuijpers, Dymfke, Sawaya, Alex
Předmět:
Zdroj: McKinsey Insights; 10/4/2019, pN.PAG-N.PAG, 1p, 1 Color Photograph
Abstrakt: Vietnam's economic stability and growing middle class create an attractive retail environment. However, in the larger grocery segment, Vietnam's modern trade penetration, at 8 percent in 2018, is low compared with that of other Southeast Asian countries.[3] This is expected to increase to 26 percent by 2025, as the groceries market is on the verge of significant modernization. [Extracted from the article]
Databáze: Complementary Index