| Abstrakt: |
Dairy farmers bear the flagship of the mammoth total of milk production, therefore, their preference for the bovine which includes cattle and buffalo, must be counted. The liking or preference is affected by a range of factors. Bovine preference can be referred to as the greater liking for one dairy animal over another or other dairy animal. This includes certain major factors as economic, climatic, animal or bovine trait, marketing, governmental support, traditional aspects, technical support, infrastructure and so on. For the study, South-Bihar Alluvial Plain Zone was selected purposefully from where two districts and under each district, two blocks and from each block two villages were selected randomly. From each village, twenty respondents were selected randomly, which constitute the total sample size of 160 respondents. The study, revealed that economic factor was found to be most (92.7%) influencing factor and ranked 1st among various factors followed by climatic factor (92.3%) ranked 2nd, marketing factor (91.8%) ranked 3rd, trait factor (85.6%) ranked 4th, governmental factors (78.5%) ranked 5th, traditional factors (76.9%) ranked 6th, technical factors (74.4%) ranked 7th, infrastructural factor (70.1%) ranked 8th, socio-psychological factor (61.7%) ranked 9th and NGOs factor (60.4%) ranked 10th among above said factors. [ABSTRACT FROM AUTHOR] |
