What do Consumers See when they Look at Displays? An Eye-Tracking Study.

Autor: Behe, Bridget K., Huddleston, Patricia, Sage, Lynnell, Fernandez, R. Thomas
Zdroj: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing; 2016, p582-585, 4p
Databáze: Complementary Index