| Autor: |
Kvalheim, Nina, Sjøvaag, Helle |
| Předmět: |
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| Zdroj: |
Changing Media, Changing Europe; 2014, p113-129, 17p |
| Abstrakt: |
The article presents a case study of content diversification strategies of the financial services industry in Norway. It reflects on the presumed cost-effective nature of the product as high in value and low in production cost. It notes that the platform expansion strategies of media outlets can be characterized as strategies of differentiation and diversification. |
| Databáze: |
Complementary Index |
| Externí odkaz: |
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