A Commentary on the Prospects of Transferring Marketing Research Skills: a Case for a Two Phase/Experiential Pedagogical Approach.
| Autor: | Rubin, Ronald S. |
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| Zdroj: | Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference; 2016, p166-169, 4p |
| Databáze: | Complementary Index |
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