Mood Effects Upon Measures of Price Sensitivity: An Experimental Analysis.
| Autor: | Knowles, Patricia A., Grove, Stephen J., Hanks, Gwen F., Duke, Charles |
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| Zdroj: | Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference; 2015, p264-268, 5p |
| Databáze: | Complementary Index |
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