Differences in Information Characteristics for Information Shared During Successful and Unsuccessful New Product Development.
| Autor: | Strieter, Jeffrey C., Tankersley, Clint B. |
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| Zdroj: | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference; 2015, p199-203, 5p |
| Databáze: | Complementary Index |
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