Differences in Information Characteristics for Information Shared During Successful and Unsuccessful New Product Development.
Autor: | Strieter, Jeffrey C., Tankersley, Clint B. |
---|---|
Zdroj: | Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference; 2015, p199-203, 5p |
Databáze: | Complementary Index |
Externí odkaz: |