ADVICE FOR MANUFACTURERS.
| Autor: | Linnihan, Neal, Foy, Sean |
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| Předmět: | |
| Zdroj: | Precision Manufacturing; Mar/Apr2015, p40-40, 3/4p |
| Abstrakt: | The article presents advice on working with advertising and marketing agencies for manufacturers. Topics mentioned include the importance of brand, messaging, and value propositions to a manufacturing company's success, advice on finding the right agency which specializes in marketing for manufacturers, objective perspective on overall goals, strategies, and tactics offered by advertising agencies, and methods of tracking return on investment on digital strategy. |
| Databáze: | Complementary Index |
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