A Comparison of Metric and Non-Metric Methods for Multidimensional Analysis of Marketing Survey Statements: Does the Method Really Metter?
| Autor: | Balloun, Joseph L., Oumlil, A. Ben |
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| Zdroj: | Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference; 2015, p412-415, 4p |
| Databáze: | Complementary Index |
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