The influence of President Trump's micro-expressions during his COVID-19 national address on viewers' emotional response.

Autor: Stewart PA; Department of Political Science, University of Arkansas, Fayetteville, AR, USA., Svetieva E; Department of Communication, University of Colorado, Colorado Springs, CO, USA., Mullins JK; Department of Information Systems, University of Arkansas, Fayetteville, AR, USA.
Jazyk: angličtina
Zdroj: Politics and the life sciences : the journal of the Association for Politics and the Life Sciences [Politics Life Sci] 2024; Vol. 43 (2), pp. 167-184. Date of Electronic Publication: 2024 Jun 04.
DOI: 10.1017/pls.2024.8
Abstrakt: This preregistered study replicates and extends studies concerning emotional response to wartime rally speeches and applies it to U.S. President Donald Trump's first national address regarding the COVID-19 pandemic on March 11, 2020. We experimentally test the effect of a micro-expression (ME) by Trump associated with appraised threat on change in participant self-reported distress, sadness, anger, affinity, and reassurance while controlling for followership. We find that polarization is perpetuated in emotional response to the address which focused on portraying the COVID-19 threat as being of Chinese provenance. We also find a significant, albeit slight, effect by Trump's ME on self-reported sadness, suggesting that this facial behavior served did not diminish his speech, instead serving as a form of nonverbal punctuation. Further exploration of participant response using the Linguistic Inventory and Word Count software reinforces and extends these findings.
Databáze: MEDLINE