| Autor: |
Shen L; Department of Communication Arts & Sciences, Pennsylvania State University. |
| Jazyk: |
angličtina |
| Zdroj: |
Health communication [Health Commun] 2024 Nov; Vol. 39 (13), pp. 3380-3391. Date of Electronic Publication: 2024 Feb 26. |
| DOI: |
10.1080/10410236.2024.2321763 |
| Abstrakt: |
Vaccines remain the best strategy as the COVID-19 pandemic enters into later stages and governments begin to shed pandemic-control measures. Vaccine hesitancy continues to be a major obstacle in efforts to end the pandemic. This study reports formative evaluation research that adopted a multidimensional approach using latent profile analysis to audience segmentation and message targeting. Within the framework of the integrated behavioral model, data were collected from a US national survey to explore the dimensions in which vaccine-confident vs. -hesitant individuals differed significantly across the topics of COVID-19 and influenza. Latent profile analyses were performed to identify subgroups and establish measurement invariance between COVID-19 and influenza vaccines. Matching message strategies were proposed for the distinctive characteristics of the subgroups for both topics and to be tested in future research. |
| Databáze: |
MEDLINE |
| Externí odkaz: |
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