Smoking in Popular Streaming Shows and Youth Protection in Germany.

Autor: Morgenstern M; Institute for Therapy and Health Research, IFT-Nord, Harmsstrasse 2, 24114, Kiel, Germany. morgenstern@ift-nord.de., Glantz SA; UCSF Center for Tobacco Control Research and Education, CA, San Francisco, USA., Neumann C; Institute for Therapy and Health Research, IFT-Nord, Harmsstrasse 2, 24114, Kiel, Germany., Hanewinkel R; Institute for Therapy and Health Research, IFT-Nord, Harmsstrasse 2, 24114, Kiel, Germany.
Jazyk: angličtina
Zdroj: Journal of community health [J Community Health] 2024 Feb; Vol. 49 (1), pp. 166-172. Date of Electronic Publication: 2023 Aug 21.
DOI: 10.1007/s10900-023-01270-0
Abstrakt: Aim was to investigate the amount of smoking in popular streaming series in Germany with a focus on the comparison between series recommended for adults versus youth. The sample was drawn from the 35 highest user-rated streaming series, that released 1794 new episodes between January 1, 2017 and December 31, 2020. One-third of the episodes (N = 598) were randomly selected and analyzed for smoking content. The age ratings of these episodes ranged from 6 to 18 years, with categories of "6", "12", "16" and "18" years. Ten of the 35 shows (28.6%) were completely smoke-free, 25 shows (71.4%) had at least one episode with smoking. Of all analyzed episodes, 25.1% contained smoking (range = 1 to 36 smoking scenes; median = 4). There was a statistically significant association between episode age rating and the presence of smoking (χ 2 [3] = 9.1; p = 0.028; Spearman's rho = 0.11): The proportion of episodes with smoking was 0% for episodes with age ratings below 12 years, 20.4% for age ratings "12", 28.3% for age ratings "16", and 32.4% for age ratings "18". This association differed between streaming services, but all services had smoking in episodes rated for youth. Smoking is common in popular streaming series. None of the streaming services meet the recommendations of the WHO Framework Convention on Tobacco Control to reliably restrict young people's access to media content that depicts smoking.
(© 2023. The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature.)
Databáze: MEDLINE
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