Exploring the business skills, experiences and preparedness of UK-based private physiotherapists when establishing and developing a physiotherapy business: A hermeneutic phenomenological study.

Autor: Watson EE; Nebula Physio and Wellbeing Ltd, Cambourne, United Kingdom. Electronic address: elizabeth@nebula-physio.co.uk., Minns Lowe CJ; Department of Allied Health Professions, Midwifery and Social Work, University of Hertfordshire, Hatfield, United Kingdom. Electronic address: c.j.minnslowe@herts.ac.uk.
Jazyk: angličtina
Zdroj: Musculoskeletal science & practice [Musculoskelet Sci Pract] 2023 Feb; Vol. 63, pp. 102694. Date of Electronic Publication: 2022 Nov 29.
DOI: 10.1016/j.msksp.2022.102694
Abstrakt: Aim: To explore the business skills, experiences and preparedness of UK-based private physiotherapists when establishing and developing a physiotherapy business.
Design: A hermeneutic phenomenological approach.
Participants: Six UK-based private physiotherapy practice owners were recruited via purposive and snowball sampling.
Methods: In-depth, semi-structured video interviews (n = 12) were audio-recorded and transcribed. Field notes, respondent validation and a reflexive diary were used. Data underwent line-by-line analysis, identifying codes and themes. Constant comparison of data, codes and themes occurred throughout. Peer review was utilised, and small sections of data and all emerging codes were independently reviewed.
Results: Knowledge acquisition: participants acquired business knowledge from training, external help, and trial-and-error approaches. Improved physiotherapy-related business training was requested. Business skills: Business plans were generally organic or lapsed with time. Success and timing of marketing strategies varied widely. The altruistic nature of many physiotherapists creates difficulties in requesting payments for services. Clinical policies: Lone working risks appeared more weighted towards protecting staff from physical abuse rather than allegations.
Conclusions: Improved physiotherapy-related business support and guidance may be beneficial. Focusing on word-of-mouth, website marketing, and establishing support networks may benefit practice owners. Greater consideration of the potentially negative implications of lone working, particularly accusations of inappropriate sexual behaviour, is recommended.
Competing Interests: Declaration of competing interest The authors report there are no competing interests. This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.
(Copyright © 2022. Published by Elsevier Ltd.)
Databáze: MEDLINE
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