Impact of textual warnings on emotional brain responses to ultra-processed food products.

Autor: Fernandes TFDC; Laboratório de Psicobiologia, Instituto de Ciências Médicas, Universidade Federal do Rio de Janeiro, Macaé, RJ, Brazil.; Instituto de Biodiversidade e Sustentabilidade, Universidade Federal do Rio de Janeiro, Macaé, RJ, Brazil., Ferreira NB; Instituto de Biodiversidade e Sustentabilidade, Universidade Federal do Rio de Janeiro, Macaé, RJ, Brazil., Campagnoli RR; Laboratório de Neurofisiologia do Comportamento, Departamento de Fisiologia e Farmacologia, Instituto Biomédico, Universidade Federal Fluminense, Niterói, RJ, Brazil.; Departamento de Neurobiologia, Instituto de Biologia, Universidade Federal Fluminense, Niterói, RJ, Brazil., Gomes FDS; Pan American Health Organization, World Health Organization, Washington, DC, United States., Braga F; Laboratório de Psicobiologia, Instituto de Ciências Médicas, Universidade Federal do Rio de Janeiro, Macaé, RJ, Brazil., David IA; Laboratório de Neurofisiologia do Comportamento, Departamento de Fisiologia e Farmacologia, Instituto Biomédico, Universidade Federal Fluminense, Niterói, RJ, Brazil.; Departamento de Neurobiologia, Instituto de Biologia, Universidade Federal Fluminense, Niterói, RJ, Brazil., Lobo I; Laboratório de Psicobiologia, Instituto de Ciências Médicas, Universidade Federal do Rio de Janeiro, Macaé, RJ, Brazil.; Instituto de Biodiversidade e Sustentabilidade, Universidade Federal do Rio de Janeiro, Macaé, RJ, Brazil.
Jazyk: angličtina
Zdroj: Frontiers in nutrition [Front Nutr] 2022 Nov 10; Vol. 9, pp. 895317. Date of Electronic Publication: 2022 Nov 10 (Print Publication: 2022).
DOI: 10.3389/fnut.2022.895317
Abstrakt: Background and Objectives: Ultra-processed food products (UPF) have been associated with numerous non-communicable diseases. Despite this, the addictive nature of UPF, and the aggressive marketing strategies used to promote them, has created a strong emotional connection between UPF and consumers, and supports their increasing UPF global consumption. In view of the emotional link that consumers often have with UPF, modulating emotional reactions to UPF (by using strategies such as textual warnings) is important in changing consumers' behavior. Since emotions are better understood by assessing individuals' implicit reactions, we conducted an electroencephalographic study applying the event-related potential technique to investigate whether textual warnings were able to modulate the brain responses to UPF stimuli.
Materials and Methods: Twenty-six participants (19 women) viewed pictures of UPF preceded by a warning sentence about the health risks of consuming UPF or a control sentence while the electroencephalogram was recorded. In addition, the participants rated the picture in respect of pleasantness, arousal, and intention to consume. As emotions are associated with motivational circuits in the brain, we focused on a well-known event-related potential brain marker of the motivational relevance associated with emotional stimuli, namely late positive potential (LPP).
Results: The late positive potential amplitude was larger for pictures depicting UPF under the warning condition compared to the control condition, a result that was accompanied by lower pleasantness ratings during the warning condition (compared to the control).
Conclusion: Textual warnings about the negative health consequences of consuming UPF changed the emotional responses toward UPF, possibly increasing the motivation to avoid UPF. These results shed new light on the impact of textual warnings on UPF-evoked emotions.
Competing Interests: The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest.
(Copyright © 2022 Fernandes, Ferreira, Campagnoli, Gomes, Braga, David and Lobo.)
Databáze: MEDLINE