| Autor: |
Sánchez-Núñez P; Joint-PhD Programme in Communication, Department of Audiovisual Communication and Advertising, Faculty of Communication Sciences, Universidad de Málaga, 29071 Málaga, Spain.; Center for Applied Social Research (CISA), Universidad de Málaga, 29071 Málaga, Spain.; Instituto de Investigación Biomédica de Málaga (IBIMA), 29010 Málaga, Spain., Cobo MJ; Department of Computer Science and Engineering, School of Engineering, Universidad de Cádiz, 11202 Cádiz, Spain., Vaccaro G; Center for Applied Social Research (CISA), Universidad de Málaga, 29071 Málaga, Spain.; Instituto de Investigación Biomédica de Málaga (IBIMA), 29010 Málaga, Spain.; Department of Languages and Computer Science, Higher Technical School of Computer Engineering, Universidad de Málaga, 29071 Málaga, Spain., Peláez JI; Center for Applied Social Research (CISA), Universidad de Málaga, 29071 Málaga, Spain.; Instituto de Investigación Biomédica de Málaga (IBIMA), 29010 Málaga, Spain.; Department of Languages and Computer Science, Higher Technical School of Computer Engineering, Universidad de Málaga, 29071 Málaga, Spain., Herrera-Viedma E; Andalusian Research Institute on Data Science and Computational Intelligence, Department of Computer Science and AI, University of Granada, 18071 Granada, Spain. |
| Abstrakt: |
Neuromarketing, consumer neuroscience and neuroaesthetics are a broad research area of neuroscience with an extensive background in scientific publications. Thus, the present study aims to identify the highly cited papers (HCPs) in this research field, to deliver a summary of the academic work produced during the last decade in this area, and to show patterns, features, and trends that define the past, present, and future of this specific area of knowledge. The HCPs show a perspective of those documents that, historically, have attracted great interest from a research community and that could be considered as the basis of the research field. In this study, we retrieved 907 documents and analyzed, through H-Classics methodology, 50 HCPs identified in the Web of Science (WoS) during the period 2010-2019. The H-Classic approach offers an objective method to identify core knowledge in neuroscience disciplines such as neuromarketing, consumer neuroscience, and neuroaesthetics. To accomplish this study, we used Bibliometrix R Package and SciMAT software. This analysis provides results that give us a useful insight into the development of this field of research, revealing those scientific actors who have made the greatest contribution to its development: authors, institutions, sources, countries as well as documents and references. |
