Using social media to estimate visitor provenance and patterns of recreation in Germany's national parks.

Autor: Sinclair M; Department of Natural Resources and Environmental Management, University of Haifa, Haifa, Israel; Natural Resources and Environmental Research Center, University of Haifa, Israel. Electronic address: msinclai@campus.haifa.ac.il., Mayer M; Institute of Geography and Geology, Universität Greifswald, Germany; Department of Strategic Management, Marketing and Tourism, Faculty of Business and Management, University of Innsbruck, Austria., Woltering M; Institute of Geography and Geology, Julius-Maximilians-Universität Würzburg, Germany., Ghermandi A; Department of Natural Resources and Environmental Management, University of Haifa, Haifa, Israel; Natural Resources and Environmental Research Center, University of Haifa, Israel.
Jazyk: angličtina
Zdroj: Journal of environmental management [J Environ Manage] 2020 Jun 01; Vol. 263, pp. 110418. Date of Electronic Publication: 2020 Mar 18.
DOI: 10.1016/j.jenvman.2020.110418
Abstrakt: Social media data are increasingly utilised as a low-cost alternative to visitor surveys in characterising nature-based recreation. However, the information available on individual users is limited and typically does not include provenance, restricting the potential applications and impact of the data. Here we investigate a methodology to estimate social media visitors' home locations at various spatial scales and apply it to the entire network of national parks in Germany. We compare predicted visitor provenance to representative onsite survey data and explore group-specific spatial and temporal patterns of recreation as characterised by users' geotagged photographs. Results show that photograph metadata can be used to assign home locations with accuracies between 62 and 89% depending on spatial scale implemented. Said social media-based predictions are reasonably well representative of the surveyed visitor structure in German national parks with Flickr visitor-days composed of 19% local, 62% non-local German and 19% international visits.
Competing Interests: Declaration of competing interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper.
(Copyright © 2020 Elsevier Ltd. All rights reserved.)
Databáze: MEDLINE
Externí odkaz: