An exploration of mammographers' attitudes towards the use of social media for providing breast screening information to clients.

Autor: Scragg B; East Lancashire Breast Screening Unit, Burnley General Hospital, UK. Electronic address: beverley.hilton@nhs.net., Shaikh S; Nightingale Centre, University Hospital of South Manchester, UK. Electronic address: shaheeda1shaikh@googlemail.com., Shires G; Nightingale Centre, University Hospital of South Manchester, UK. Electronic address: shires1@tiscali.co.uk., Stein Hodgins J; Breast Unit, Royal Bolton Hospital, UK. Electronic address: julieroxanne@gmail.com., Mercer C; School of Health Sciences, University of Salford, UK. Electronic address: c.e.mercer@salford.ac.uk., Robinson L; School of Health Sciences, University of Salford, UK., Wray J; School of Nursing, Midwifery, Social Work and Social Sciences, University of Salford, UK. Electronic address: J.wray@salford.ac.uk.
Jazyk: angličtina
Zdroj: Radiography (London, England : 1995) [Radiography (Lond)] 2017 Aug; Vol. 23 (3), pp. 249-255. Date of Electronic Publication: 2017 Apr 20.
DOI: 10.1016/j.radi.2017.04.004
Abstrakt: Introduction: Increasingly patients and clients of health services are using social media to locate information about medical procedures and outcomes. There is increasing pressure for health professionals to engage in on-line spaces to provide clear and accurate information to their patient community. Research suggests there are some anxieties on the part of practitioners to do this. This study aimed to explore the attitudes of the NHS breast screening programme workforce towards engaging in online discussions with clients about breast screening.
Method: 78 practitioners, representing a range of professional roles within the NHS Breast Screening Programme, attended one of 4 workshops. We used a Nominal Group Technique to identify and rank responses to the question: "What are the challenges that practitioners face in using SoME as part of their role?" Responses were categorised into themes. Participants were also asked to identify solutions to these challenges.
Results: Challenges: We identified two overarching themes: (1) Working within boundaries: which was further categorised into (a) Professional/legal accountability; (b) Information accuracy and (c)Time as a boundary, and (2) Support: further categorised into (a) Employer and (b) Manager. Solutions: These included: training in technical and interactional aspects of on-line communication and a responsibility to better understand employer and professional body SoMe policies.
Conclusion: The study participants appeared willing and motivated to engage in SoMe. However, in keeping with the literature from other disciplines, a number of challenges need to be overcome for its use to be adopted more widely by breast screening professionals.
(Copyright © 2017 The College of Radiographers. Published by Elsevier Ltd. All rights reserved.)
Databáze: MEDLINE
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