Use of fear-appeal techniques in the design of tailored cancer risk communication messages: implications for healthcare providers.

Autor: Sweet KM, Willis SK, Ashida S, Westman JA
Jazyk: angličtina
Zdroj: Journal of clinical oncology : official journal of the American Society of Clinical Oncology [J Clin Oncol] 2003 Sep 01; Vol. 21 (17), pp. 3375-6.
DOI: 10.1200/JCO.2003.99.049
Databáze: MEDLINE