Pricing segmentation and analytics. [elektronicky zdroj]

Autor:	Bodea, Tudor
Další autoři:	Ferguson, Mark
Jazyk:	angličtina
Informace o vydání:	[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.
Předmět:	Pricing Revenue management Market segmentation Electronic books Segmentation revenue management price optimization price elasticity promotions pricing
Vydání:	1st ed.
Druh dokumentu:	Abstracts; Bibliographies; Online; Non-fiction; Electronic document
ISSN:	2150-9662 2150-9662
Abstrakt:	Abstract: Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.
Databáze:	Vybrané kolekce e-knih
Externí odkaz:	Kolekce e-knih KNAV