Innovative pricing strategies to increase profits. [elektronicky zdroj]
| Autor: | Marburger, Daniel |
|---|---|
| Jazyk: | angličtina |
| Informace o vydání: | [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012. |
| Předmět: |
Pricing
Open price system Internet auctions Electronic books Price discrimination bundling price skimming price penetration online auctions English auction Dutch auction first-price sealed bid auction second-price sealed bid auction price elasticity consumer surplus two-part tariffs quantity discounts quality choices tying peak-load pricing dynamic pricing e-commerce pricing Robinson-Patman Act winner's curse reference price private value auction common value auction |
| Vydání: | 1st ed. |
| Druh dokumentu: | Abstracts; Bibliographies; Online; Non-fiction; Electronic document |
| ISSN: | 2163-7628 |
| Abstrakt: | Abstract: The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
| Databáze: | Vybrané kolekce e-knih |
| Externí odkaz: |
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