Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations.

Autor: Kamal, Sara1 (AUTHOR) sarakamal@gmail.com, Chu, Shu-Chuan2 (AUTHOR), Pedram, Mahmood1 (AUTHOR)
Zdroj: Journal of Interactive Advertising. 2013, Vol. 13 Issue 1, p27-40. 14p.
Databáze: Business Source Ultimate
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