Antecedents and consequences of salesperson identification with the brand and company.

Autor: Gammoh, Bashar S.1 (AUTHOR) bashar.gammoh@utoledo.edu, Mallin, Michael L.2 (AUTHOR), Pullins, Ellen Bolman2 (AUTHOR)
Zdroj: Journal of Personal Selling & Sales Management. Winter2014, Vol. 34 Issue 1, p3-18. 16p. 1 Diagram, 2 Charts.
Databáze: Business Source Ultimate
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