Observations: SAM: The Self-Assessment Manikin.
| Autor: | Morris, Jon D.1 |
|---|---|
| Zdroj: | Journal of Advertising Research. Nov/Dec95, Vol. 35 Issue 6, p63-68. 6p. 1 Diagram, 1 Chart, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Morris, Jon D.1 |
|---|---|
| Zdroj: | Journal of Advertising Research. Nov/Dec95, Vol. 35 Issue 6, p63-68. 6p. 1 Diagram, 1 Chart, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|