Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data.
| Autor: | Siddarth, S.1, Bucklin, Randolph E.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1995, Vol. 32 Issue 3, p255-266. 12p. 1 Diagram, 7 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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