Shades of Green: A Multidimensional Analysis of Environmental Advertising.
| Autor: | Banerjee, Subhabrata1, Gulas, Charles S.2, Iyer, Easwar3 |
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| Zdroj: | Journal of Advertising. Summer95, Vol. 24 Issue 2, p21-31. 11p. 1 Diagram, 4 Charts. |
| Databáze: | Business Source Ultimate |
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