Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation.
| Autor: | Arnould, Eric J.1, Wallendorf, Melanie2 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov94, Vol. 31 Issue 4, p484-504. 21p. 3 Charts. |
| Databáze: | Business Source Ultimate |
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