THE EFFECT OF ADVERTISING ON HIERARCHICAL STAGES IN VACATION DESTINATION CHOICE.
| Autor: | Johnson, Robert R.1, Messmer, Donald J.2 |
|---|---|
| Zdroj: | Journal of Advertising Research. Dec91, Vol. 31 Issue 6, p18-24. 7p. 2 Black and White Photographs, 2 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|