Optimal advertising strategies with age-structured goodwill.
| Autor: | Faggian, Silvia1 faggian@unive.it, Grosset, Luca2 grosset@math.unipd.it |
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| Zdroj: | Mathematical Methods of Operations Research. Oct2013, Vol. 78 Issue 2, p259-284. 26p. |
| Databáze: | Business Source Ultimate |
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