INCREASES IN HEALTH AND WEIGHT LOSS CLAIMS IN FOOD ADVERTISING IN THE EIGHTIES.
| Autor: | Klassen, Michael L.1, Wauer, Suzanne M.2, Cassel, Sheila |
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| Zdroj: | Journal of Advertising Research. Dec90/Jan91, Vol. 30 Issue 6, p32-37. 6p. 3 Black and White Photographs, 3 Charts. |
| Databáze: | Business Source Ultimate |
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