MĂSURAREA PERFORMANŢEI DE MARKETING.

Autor: SAVA, Adriana Mirela1, BACALI, Laura1, TRIF, Carmen Maria1
Zdroj: Review of Management & Economic Engineering. 2012, Vol. 11 Issue 4, p177-192. 16p. 1 Diagram, 1 Chart.
Databáze: Business Source Ultimate