The Effects of Music on Emotional Response, Brand Attitude, and Purchase Intent in an Emotional Advertising Condition.
| Autor: | Morris, Jon D.1, Boone, Mary Anne1 |
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| Zdroj: | Advances in Consumer Research. 1998, Vol. 25 Issue 1, p518-526. 9p. |
| Databáze: | Business Source Ultimate |
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