MULTI-CHANNEL INTEGRATION AND ITS IMPACT ON SERVICE QUALITY PERCEPTION OF BANK CUSTOMERS.
| Autor: | Baksi, Arup Kumar1, Parida, Bivraj Bhusan2 |
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| Zdroj: | International Journal of Marketing & Business Communication. 2012, Vol. 1 Issue 1, p1-10. 10p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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