Strategic Orientation and Product Innovation: Exploring a Decompositional Approach Strategic Orientation and Product Innovation: Exploring a Decompositional Approach.

Autor: Spanjol, Jelena (AUTHOR), Mühlmeier, Silke (AUTHOR), Tomczak, Torsten (AUTHOR)
Zdroj: Journal of Product Innovation Management. Nov2012, Vol. 29 Issue 6, p967-985. 19p. 2 Diagrams, 7 Charts.
Databáze: Business Source Ultimate
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