Linking CRM enabled automated service quality and its behavioural consequences using structural equation modeling.
| Autor: | Baksi, Arup Kumar, Parida, Bivraj Bhusan |
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| Zdroj: | PRIMA: Practices & Research in Marketing. 2012, Vol. 2 Issue 2, p1-26. 26p. |
| Databáze: | Business Source Ultimate |
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