Issues in the Measurement of Attribute Determinance: Rating Scale vs. Information Display Board Approaches.
| Autor: | Schaninger, Charles M., Buss, W. Christian, Sciglimpaglia, Donald |
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| Zdroj: | Current Issues & Research in Advertising. 1984, Vol. 7 Issue 1, p25. 17p. |
| Databáze: | Business Source Ultimate |
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