The impact of two-stage highly interesting questions on completion rates and data quality in online marketing research.
| Autor: | Hansen, Jared M.1 (AUTHOR), Smith, Scott M.2,3 (AUTHOR) smsmith@byu.edu |
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| Zdroj: | International Journal of Market Research. 2012, Vol. 54 Issue 2, p241-260. 20p. 2 Diagrams, 2 Charts, 5 Graphs. |
| Databáze: | Business Source Ultimate |
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