MARKETING ARTICLES IN REVIEW.
| Autor: | Penn Jr., William S., Mertes, John E., Regan, William J., Meissner, Frank, Clewett, Robert L., Savage, Job K., Wright, John S., Smolan, Marvin, Hollander, Stanley C., Fisk, George, Codner, Bernard, Arnay, Oscar P., Smith, G. C., Luck, D. J., Kelley, William T., Lazer, William |
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| Zdroj: | Journal of Marketing. Apr1961, Vol. 25 Issue 4, p82-107. 26p. |
| Databáze: | Business Source Ultimate |
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