THE INCREASE IN MAGAZINE AD READERSHIP.
| Autor: | Rossiter, John R. |
|---|---|
| Zdroj: | Journal of Advertising Research. Oct/Nov88, Vol. 28 Issue 5, p35-39. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Rossiter, John R. |
|---|---|
| Zdroj: | Journal of Advertising Research. Oct/Nov88, Vol. 28 Issue 5, p35-39. 5p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|