CONSUMER RESPONSE TO ADVERTISING MAIL.
| Autor: | Rogers, Jean Li1 |
|---|---|
| Zdroj: | Journal of Advertising Research. Dec89/Jan90, Vol. 29 Issue 6, p18-24. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Rogers, Jean Li1 |
|---|---|
| Zdroj: | Journal of Advertising Research. Dec89/Jan90, Vol. 29 Issue 6, p18-24. 7p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|